Defining the brand- Urï

Mrunalini Rao, founder of namesake couture brand wanted to make clothes for all women out there which they can wear everyday. With that thought, she launched Urï, a pret wear label committed to the lives of makers, the sustenance of crafts and livelihoods; made for every body type. The aim was to make Uri, a best friend to every woman out there. We worked towards creating a community ever so strong which relates to them giving a modern outlook to their everyday clothing.