Our tryst with Yavi started in November 2017, the brand was looking to launch in their home country after their recognition in international trade shows and retail market. Our challenge was to introduce the brand to fashion media and audience so it would be recognised as an established yet young brand entering the market.
For the launch shoot we decided to amalgamate the talents of India and abroad. The shoot for Spring-Summer 2018 was conducted by us between stylist and fashion consultant Nikhil D. ( who was traveling in Mexico at that time) and through him an entire crew from Mexico City - model, beauty, photographer, production team, and even animation which was used to launch the collection on the official new handle of Yavi on Instagram.
Creative direction and styling by Nikhil D. @nikhildx
Photography by Andrés Navarro @andresnvg
Produced by Omarov Aguilar @omarov
Beauty by Laura Arista @lazucutu
Animation by San Joserra @sanjoserra
Faces- Maria Fernanda @maria_gonz; @guerxs
Nora Cecilia @hello_itsnorasweetie
At New icon models Mexico
Special thanks to Hugo Llanes @hugollanes
All Shot in Mexico City, Mexico