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Launching new brand Yavï in their home country

Our tryst with Yavi started in November 2017, the brand was looking to launch in their home country after their recognition in international trade shows and retail market. Our challenge was to introduce the brand to fashion media and audience so it would be recognised as an established yet young brand entering the market.

For the launch shoot we decided to amalgamate the talents of India and abroad. The shoot for Spring-Summer 2018 was conducted by us between stylist and fashion consultant Nikhil D. ( who was traveling in Mexico at that time) and through him an entire crew from Mexico City - model, beauty, photographer, production team, and even animation which was used to launch the collection on the official new handle of Yavi on Instagram.

Credits :

Creative direction and styling by Nikhil D. @nikhildx

Photography by Andrés Navarro @andresnvg

Produced by Omarov Aguilar @omarov

Beauty by Laura Arista @lazucutu

Animation by San Joserra @sanjoserra

Faces- Maria Fernanda @maria_gonz; @guerxs

Nora Cecilia @hello_itsnorasweetie

At New icon models Mexico

Special thanks to Hugo Llanes @hugollanes

All Shot in Mexico City, Mexico

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