Client Bruijn wanted to introduce a sweet delicacy from Iran ‘Ranginak’ to the Indian market. We strategised a campaign called ‘Ranginak with Chai’ to establish this not-so-sweet and healthy dessert to be enjoyed with tea time.
This campaign came to fruition starting with a shoot in the factory showcasing the making of Ranginak (produced, talent and curation done by Lovestruckcow). We then highlighted three families in New Delhi who have or still have a home in Iran and now in India. Hearing their stories, documenting it in a documentary and photoshoot. This research and documentation was then narrated to the Bruijn audience in format of a zine and social media content - designed, produced, curated and edited by Lovestruckcow.
Credits:
Video by Aditya Rahul @thatadityaa
Photography by Sarang Gupta @saranggupta